Engaging Baby Boomers
“Boomers” (also known as baby boomers) is a term used to describe people born during a period of increased birth rates in Canada lasting from 1946 to about 1965 (Historica Canada).
General Information
- Untapped: Engaging Older Workers in Your Organization English and French
- Helping Adult Learners Embrace Digital Literacy English and French
- Seniors’ Outdoor Activation Toolkit in English and French. Partnership between WoodGreen Community Services and 8 80 Cities
- Ageism to Action: Purposeful Education, Engaged Retirement
- York Region Future Service Needs BBs and Seniors
- Engaging Baby Boomers Information Booklet
- Engaging Baby Boomers: Workshop Presentation
- Heart and Stroke Foundation’s Reality Check
- Retirement Planning and Volunteering
- Boom or Bust
Marketing
- Should Businesses and Non-profit organizations Stay on Twitter, or Leave? A digital marketing expert weighs in. Written by Tim Campbell-Smith
- Dick Stroud 20+30 Video
- Baby Boomers and Money
- AARP: Marketing to 50+